Brand_Guidelines_1.1

the alternative symbol

The XO alternative symbol is a stylized emoji constructed using only elements of the XO master logo.

outline

Why an emoji?

• Branding is a language which creates the perception customers have about that product or service.

• Emoji’s are universal

and are swiftly becoming a part of our everyday communication.

Focusing on the language aspect of branding and emoji’s, a combination of the two creates a powerful symbol which highlights understanding and forward thinking.

colour

construction

008