Brand_Guidelines_1.1

typography usage

Keywords & Headlines are set inMonserrat Bold, all lowercase with the exception of names

Subheads, standfirsts and other types of introductions are set in Baskerville Regular, Semibold or even Baskerville Bold - sometimes they can make use of italics

Paragraph titles are set inMonserrat Bold Body text makes use of Baskerville Regular. To emphasize certain words, quotes or important paragraphs, additional styles can be used: Semibold , Italic , Bold and for acronyms and similar constructions, small caps (e.g. xo creative etc). Captions, body text in sidebars, financial information, headers & footnotes and other types of secondary level text can be set inMonserrat Regular. These can be set in a smaller or [at most] equal type size with the body text.

tracking

When using Monserrat in any format, the tracking needs to be adjusted to -40.

original tracking

This is an example of the tracking.

XO tracking

This is an example of the tracking.

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