Brand_Guidelines_1.1

the brandmark

The XO logo is completely bespoke and makes a strong standalone, easily recognisable logo without the aid of an accompanying symbol. The X symbolises pinpoint precision in execution and delivery whilst the O symbolizes perfection and continuity. The master logo will always be set in a combination of the primary palette colours. On a dark or light background the monochrome alternative works equally as well.

Logo construction

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