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THE RECORD

THE RECORD EDITORIAL

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In ass�ming the duties of the editorial Staff, we feel it a privilege to. cany forward·the worl,<: so (avorably begun last _year. It will be our earnest endeavor iu guiding The Record during the year to live up }o the high .ideals which at aJI times animate the spirit . of No1 l 1�l. . , . . . �mce' the layrng of the corner-stone df the ne\y Normal 1s a great step towards· the future· greatness of this .school and an inspiration for better work, we l1ave dedicafecl this number to that memorable eve1!t. Our ·purpose will be at all times to keep all the departments of tl1e school in close touch-with one another and to keep our friends and the Alumni informed of the progress that is being made here. 1Ne shall let the pages of The Record sen·e as windows through which those outside may look in and see what is being done here. Tlie Record· iS still in its inf,rncr and its fuj�1i·_ e deperids upon the standards that are uow set. In order thnt it be worthy Of our school, we ask that all continue to give us tl1eir heai;ty stlp­ port. "\Ve deeply appreciate the co-operation we have received and we hope to make each succeeding number better than its prede­ cessor sO that this shall be n pnper wo1thy of Buffalo Normal School. THE Al)VAN'l.'AGl�S OF NOR.MAL The students of the Buffalo Sh;te Normal School are ex­ ceptionally fortunate in having at their dispoSal the many edu­ cational advantages �·hiC'h the city affords. rrhe Buffalo Public Library containing over 30Q,OOO volumes, the Grosvenor Library, located not far from Normcll, the,J-Iistodcal Building, and the Albright Art Gpllery in Delawa·re Park are foremost among the opportunities presented. Aside from snch·free treast�re-hous. es, many excellent lectures and conc(irts are available, often with special rates for our stud� U.J. D.

By. the shore of hlile Lake Erie By the deep and shining sea,.p,rth � Stands our city proud and tranquil; Of the lakes'the fair Qu�en City. In it many l1alis · of learning, Halls of school-day toil and pleasure Beckon to the lads and lassies. · Chief of these is statelr Normal. ·Here the anxious lnds ancl 1assies Learn of each p�.o�e· ssor metl}ods; Gain from ,each a little wisdom In those long-forgotte1! branches,· Learn by precept to impar- t it. Learn to wield the scepter gently, (An imaginary scepter). Birch rod ne'er to be considered. Round our Normal ·in the Autumn, In the days when leaves are falling, Fall the blows of busy haniiners.' "\'\i'"l{at i.S'thatt" Old Normal mutters ! And t 1:e joyOus breezes answer: " ''L'is the music of the builders, , rri� the sonO' of the new Normal." rr°hns f)11P f'::ii ! . r1 ,�v· i11 Ortobe:i-, Day of clays til be remembere?, . Lads and 'lassies, gay with pennants, Learned teachers proudly s1hi!ing­ Merry children of all ages. Gav alumni friends -admiring, Ca�le togetl1er at . the west wing, Came with song to Alma Mater, rr1 1 ere to lay with"uomP aild glory rornersto���. of nn: new Nonr"<�L

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Banks are trying to stay ahead of the curve by migrating some oªine services to online to enhance the customer experience.

Fintech is the new buzzword for the banking and financial services industry.

Government policy also tends to support the rising fintech industry. The Monetary Authority of Singapore (MAS) has created a Smart Financial Centre, in line with Singapore's Smart Nation plan – one that embraces innovation and harnesses info- communications technology to increase productivity and improve the welfare of Singaporeans. Traditional banks are taking note. Since late last year, major banks HSBC, United Overseas Bank (UOB), Oversea-Chinese Banking Corporation (OCBC) and Standard Chartered Bank have geared up for technological innovation by setting up in-house fintech labs in Singapore. These labs are dedicated spaces at a bank’s oŸce where startups collaborate with banks to develop innovative technology in key areas such as wealth management, payments and collections, trade and supply chain, insurance, cybersecurity and artificial intelligence. These initiatives mark a significant breakthrough in the collaboration between two major sectors, banking and technology. Though some fintech firms have found a home in the oŸces of traditional banks, fintechs worldwide are most likely to congregate around hubs that provide a solid startup ecosystem. Singapore is a fertile ground for such firms. The country clinched the top spot in Asia Pacific in the 2015 Start-up Ecosystem Ranking conducted by Compass, o¥ering a business-friendly environment that hosts 2,400-3,600 tech start-ups. The Singapore government has also been heavily involved in the startup ecosystem to push for innovation with the establishment of JTC LaunchPad @ one-north.

The financial technology, or “fintech,” firms are using technology and innovation to disrupt the traditional ways that banks and financial institutions (FIs) do business to better meet consumers' evolving financial services needs. While many banks and FIs view the rise of the fintech sector with concern, the more agile institutions are embracing fintech firms to make them partners in their business growth. With supportive government policies in Singapore and significant venture-capital backing, fintech is poised to disrupt more than just the banking industry. The emergence of these firms is generating demand for startup hub space and, going forward, will likely have a major impact on the oŸce footprints of traditional banks. Powering the fintech boom The financial sector has so far been spared from major shake-ups brought by technological innovation, but the good times may not last for long. Fintech has strong venture-capital backing due to its huge potential to disrupt the lucrative banking industry. According to KPMG, investment in fintech startups and scaleups boomed in 2015, hitting new heights of US$19 billion (S$26 billion). With so much funding available, the threat to the banking industry is real and could materialize sooner than expected. In the latest PwC survey published in March 2016, two-thirds of global financial services companies ranked pressure on profit margins as the top fintech-related threat, followed by loss of market share at 59%. Closer to home, 73% of traditional financial institutions in Singapore believe they are at risk of losing business to fintechs, while the global anxiety average is even higher at 83%.

Additional space in the form of co-working environments will be carved out from their existing premises to cater to the change.

The successful fintechs will generate long-term gains in eŸciency and productivity. Transportation, communication and trade costs will decline.

Around 30% of the total banking headcount is forecast to be replaced by automation over the next decade.

These trends could drive a substantial downsizing in the banking sector’s oŸce occupancy over the medium- to long-term.

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Strošek

Količina

Strošek na pranje

Nakup aparata We are intensively focused on environmental protection, in which we do not see only socially responsible behaviour but also a business process by which we keep our competitive advantage. In order to preserv the planet in economic sense our awareness is our advantage. 500 1 0,50 ¤ Prašek 15 60 0,25 ¤ Električna energija 0,11 1 0,11 ¤

Voda

0,002

50

0,10 ¤

Mehčalec

2

0,03

0,06 ¤

Franjo Bobinac, President of Gorenje Management Board

SKUPAJ

1,02 ¤

by legislation. In recent years one of the key renovation projects was the introduction of circular system for the treatment of water, used in production processes. We have our own plastics and polystyrene plants where all waste material is returned to production processes. All technological enamelling procedures and surface treatment of metals are ecologically the best. At certain points we even exceed statutory and environmental requirements and achieve significant results in reducing negative impacts on the environment. Today in Gorenje the consumption of energy for the production of an appliance is by 10 times better than ten years ago in spite of the fact that technologically more demanding appliances are produced. Mehčalec Vod Električna energija Prašek Nak p aparata SKUPAJ 6 % 10 % 11 % 25 % 49 % 100 %

In last ten years updating of technological processes and equipment is shown in the following percentages per products:

Quantity of hazardous waste by

73 %

Quantity of disposed waste by

73 %

Total load of the waste water treatment plant by

76 %

Water consumption by

80 %

Natural gas consumption by

39 %

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LETNI STROŠEK PORABE HLADILNIKA (ocena je narejena na podlagi izračunov CECED)

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Soft-centered Mozzarella filled with rich cream and fresh Mozzarella curds. It has an interior that spills out. When it is cut, its irresistible thick spreadable center is revealed. Burrata is a traditional Mozzarella based cheese. Mozzarella is really stretchable and pliable. We open up a cavity and we place sweet cream, fresh sweet cream, and fresh curds in side, then, seal it up and place it in brine. Each individual Burrata at our plant is still tied by hand. It’s just so heavenly when you break the Mozzarella shell and smear the oozing filling on to crusty bread. Burrata is also great for salads. Burrata { }

บูราต้า ด้�นในของบูร�ต้�เป็นมอซซ�เรลล่�เนื้อนุ่ม ไส้ในเต็มไปด้วยครีมและเนื้อมอซซ�เรลล่� เมื่อผ่�เปลือกนอกออกจะพบกับไส้ชีสที่ไหลเยิ้มดูน่�ลิ้มลองเกินห้�มใจ เหม� ะที่จะนำ �ไปท� กับขนมปังกรอบหรือผสมกับสลัดเพื่อเพิ่มคว�มกลมกล่อม บูร�ต้�เป็นชีสที่ทำ �ม�จ�กมอซซ�เรลล่� ดังนั้นจึงมีคว�มยืดหยุ่นและเหนียวนุ่ม ขั้นตอน ในก�รทำ �บูร�ต้�ก็คือเจ�ะเปิดช่องตรงกล�งของลูกมอซซ�เรลล่�แล้วใส่ครีมสดและ มอซซ�เรลล่�เข้�ไป ด้�นนอกจะมีลักษณะคล้�ยถุง จ�กนั้นจึงผูกป�กถุง และนำ �ลูกบูร�ต้� ไปแช่ในน้ำ �เกลือ บูร�ต้�แต่ละลูกของโรงง�นเร�ผลิตด้วยมืออย่�งพิถีพิถันทุกขั้นตอน เพื่อรักษ�คุณภ�พและรสช�ติดั้งเดิมของบูร�ต้�ไว้เป็นอย่�งดี

Stay in a lodge and go on safari in South Africa, enjoy a rail journey through the Canadian Rockies, discover Japan’s fascinating culture, visit the pyramids on a Nile river cruise, marvel at the spectacle of the Verona Opera Festival, take a short break in the New Forest, enjoy a luxury cruise aboard our own small ships, Saga Sapphire or Saga Pearl II… we have a surprising range of holidays for you to choose from! We’ve been specialising in creating holidays for over 65 years, and know from our customers that it’s our attention to detail that makes the big difference. Behind every holiday is our team of experts – from our knowledgeable Holiday Creators and meticulous Quality Executives to our dedicated Tour Managers and Saga Representatives. So we are confident that when booking with us you are assured exceptional quality and great service. Plus, we include a great deal into the price of our holidays, so there are no hidden extras. We include return travel and porterage at your accommodation, as well as a door-to-door chauffeur car service on cruises aboard our own ships, all long haul holidays and European tours. An i piring collection of holidays… Plus, we include a great deal into the price of our holidays, so there are no hidden extras. We include return travel and porterage at your accommodation, as well as a door-to-door chauffeur car service on cruises aboard our own ships, all ong haul holidays and European tours. An i piring collection of holidays… Rockies, discover Japan’s fascinating culture, visit the pyramids on a Nile river cruise, marvel at the spectacle of the Verona Opera Festival, take a short break in the New Forest, enjoy a luxury cruis aboard our own small ships, Saga Sap hire or Saga Pe rl II… we have a surprising range of holidays for you to choose from! We’ve been specialising in creating holidays for over 65 years, and know from our c stomers that it’s ur attention to detail that makes the big differ nce. Behind every holiday is our team of experts – from our knowledgeable Holiday Creators and meticulous Quality Executives to our dedicated Tour Managers and Saga Representatives. So we are confident that when booking with us you are assured exceptional quality and great service. Plus, w in lude a great deal into the price of our holidays, so there are no hidden extras. We include return travel and porterage at your accommodation, as well as a door-to-door chauffeur car service on cruises aboard our own ships, all long haul holidays and European tours. An i piring collection of holidays… ...with quality and value assured ...with quality nd value assured Stay in a lodge and go on safari in South Africa, enjoy a rail journey through the Canadian Rockies, discover Japan’s fascinating culture, visit the pyramids on a Nile river cruise, marvel at the spectacle of the Verona Opera Festival, take a short break in the New Forest, enjoy a uxury cruise ab ard our own small ship , Saga Sapphire or Saga Pearl II… we have a surprising range of holidays for you to choose from! We’ve been specialising in creating holidays for over 65 years, and know from our custome s that it’s our attention o detail th t m kes the big difference. B hind every holiday is our team of experts – from our knowl dgeable Holiday Creators and meticulous Quality Executives to our dedicated Tour Managers and Saga Representatives. So we are confident that when booking with us you are assured exceptional quality and great service. Stay in a lodge and go on safari in South Africa, enjoy a rail journey through the Canadian

INCLUDING… VIP door-to-door travel service – call for details 13 nights in hotels and 2 in flight 32 meals: 13 breakfasts, 6 lunches and 13 dinners Excursions and visits Cape Point, the Cape of Good Hope Nature Reserve and Boulders Beach Simons Town and the Naval Museum Wine tasting in Stellenbosch The Cango caves and ostrich farm Keurbooms River cruise Tsitsikamma Forest and Storms River Game drive in Albertinia Visit to a reptile centre Cape Agulhas and the Shipwreck Museum Visit Hermanus Plus all this… Optional travel insurance and additional cancellation rights, or a reduction if not required § Return flights and transfers Saga tour manager Porterage at all hotels. 15 nights † from £1899 Including optional travel insurance provided by Cigna Insurance Services (Europe) Limited or a reduction of £40 if not required. ITINERARY: Day 1: UK-Cape Town. Days 2-4: Cape Town. Day 5: Cape Point-Somerset West. Day 6: Stellenbosch. Day 7: Somerset West-Albertinia. Day 8: Albertinia-Oudtshoorn. Day 9: Oudtshoorn. Day 10: Oudtshoorn-Tsisikamma. Day 11: Tsitsikamma. Day 12: Tsitsikamma-Arniston. Day 13: Cape Agulhas and Bredarsdorp. Day 14: Arniston Bay. Day 15: Arniston-Cape Town-UK. Day 16: UK. 15 nights † from £1899 Including optional travel insurance provided by Cigna Insurance Services (Europe) Limited or a reduction of £40 if not required. ITINERARY: Day 1: UK Cape Town. Days 2-4: Cape Town. Day 5: Cape Point- r t est. Day 6: Stellenbosch. discover golden beaches, wild and rugged c astlines, and stay at historic seaside towns. 15 nights † from £1899 Including optional travel insurance provided by Cigna Insurance Services (Europe) Limited or a reduction of £40 if not required. ITINERARY: Day 1: UK-Cape Town. s 2-4: Cape Town. FLY FROM NEWCASTLE Where Oceans Meet ESCORTED TOUR South Africa’s legendary Garden Route is an area of outstanding natural beauty encompassing the main wine-growing regions, ancient forests and mountain peaks. On this circular tour exploring the very best of the Western Cape you’ll discover golden beaches, wild and rugged coastlines, and stay at historic seaside towns. INCLUDING… VIP door-to-door travel service – call for det ils 13 nights in hotels and 2 in flight 32 meals: 13 breakfasts, 6 lunches and 13 dinners Excursions and visits Cape Point, the Cape of Good Hope Nature Reserve and Boulders Beach Simons Town and the Naval Museum Wine tasting in Stellenbosch The Cango caves and ostrich farm Keurbooms River cruise Tsitsikamma Forest and Sto ms River Game driv in Albertinia Visit to a r ptile centre Cape Agulhas and the Shipwr ck Museum Visit Hermanus Plus all this… Optional travel insurance and additional cancellation rights, or a reduction if not required § Return flights and transfers Saga tour manager Porterage at all hotels. INCLUDING… VIP door-to-door trav l service – call for details 13 nights in hotels and 2 in flight 32 meals: 13 breakfasts, 6 lunches and 13 dinners Excursions and visits Cape Point, the Cape of Good Hope Nature Reserve and Boulders Bea Sim ns Town and the Naval Museum Wine tasting in tellenbosch The Cango caves and ostrich farm Keurbooms River cruise Tsitsikamma Forest and Storms River Game drive in Albertinia Visit to a reptile centre Cape Agulhas and the Shipwreck Museum Visit Hermanus Plus all this… Optional vel in urance and additional cancellation rights, or a reduction if not required § Return flights and transfers Saga tour manager orterag at all hotel . FLY FROM NEWCASTLE Where Oceans Meet ESCORTED TOUR South Africa’s legendary Garden Route is an area of outstanding natural beauty encompassing the main wine-growing regions, ancient forests and mountain peaks. On this circular tour exploring the very best of the Western Cape you’ll discover golden beaches, wild and rugged coastlines, and stay at historic seaside towns. FLY FROM NEWCASTLE Where Oceans Meet ESCORTED TOUR South Africa’s legendary Garden Route is an area of outstanding natural beauty encompassing th main wine-growing regions, ncient forests and mountain peaks. On this circular tour exploring the very best of the Western Cape you’ll 7: Somerset West-Albertinia. Day 8: Albertinia-Oudtshoorn. Day 9: Oudtshoorn. Day 10: Oudtshoorn-Tsisikamma. Day 11: Tsitsikamma. Day 12: Tsitsikamma-Arniston. Day 13: Cape Agulhas and Bredarsdorp. Day 14: Arniston Bay. Day 15: Arniston-Cape Town-UK. Day 16: UK. Day 5: C pe Point-Somerset West. Day 6: Stellenbosch. Day 7: Somerset West-Albertinia. Day 8: Albertinia-Oudtshoorn. Day 9: Oudtshoorn. Day 10: Oudtshoorn-Tsisikamma. Day 11: Tsitsikamma. Day 12: Tsitsikamma-Arniston. Day 13: Cape Agulhas and Bredarsdorp. Day 14: Arniston Bay. Day 15: Arniston-Cape Town-UK. Day 16: UK.

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...with quality and value assured

Clockwise from top: Enjoy game safaris; Cruise to beautiful Santorini; The rooftops of Dubrovnik; Discover Oporto, the home of port wine Clockwise from top: Enjoy game safaris; Cruise to beautiful Santorini; The rooftops of Dubrovnik; Discover Oporto, the home of port wine Clockwise from top: Enjoy game safaris; Cruise to beautiful Santorini; The rooftops of Dubrovnik; Discover Oporto, the home of port wine

^Price per person based on two people sharing on Jun 15, 2017, departure from Newcastle via Dubai to/from Cape Town with scheduled services of Emirates. †Includes two nights aboard aircraft. Departures are available Jan-Nov 2017. Holiday code: ZA206. Single room supplement (per person, per tour): £149 between Jan 12-Mar 16, 2017; £129 between Mar 30-Sep 28, 2017; £149 between Oct 5-Nov 9, 2017 subject to availability. Saga holidays are for anyone aged 50+. A travel companion may be 40+. NHA-GH5974 ^Price per person based on two people sharing on Jun 15, 2017, departure from Newcastle via Dubai to/from Cape Town with scheduled services of Emirates. †Includes two nights aboard aircraft. Departures are available Jan-Nov 2017. Holiday code: ZA206. Single room supplement (per person, per tour): £149 between Jan 12-Mar 16, 2017; £129 between Mar 30-Sep 28, 2017; £149 between Oct 5-Nov 9, 2017 subject to availability. Saga holidays are for anyone aged 50+. A travel companion may be 40+. NHA-GH5974 ^Price per person based on two people sharing on Jun 15, 2017, departure from Newcastle via Dubai to/from Cape Town with scheduled services of Emirates. †Includes two nights aboard aircraft. Departures are available Jan-Nov 2017. Holiday code: ZA206. Single room supplement (per person, per tour): £149 between Jan 12-Mar 16, 2017; £129 between Mar 30-Sep 28, 2017; £149 between Oct 5-Nov 9, 2017 subject to availability. Saga holidays are for anyone aged 50+. A travel companion may be 40+. NHA-GH5974

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Подвешивайте, складывай- те, ставьте одно на дру- гое... На самой скромной площади всегда есть место для самых смелых идей!

новинка

BESTÅ/БЕСТО комбинация для хранения 10380.-

BYHOLMA/БЮХОЛЬМА корзина 899.- /шт

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GRUNDTAL/ГРУНДТАЛЬ рейлинг 399.-

НА ЭТОЙ СТРАНИЦЕ: 1. BESTÅ/БЕСТО комбинация для хранения 10380.- 180×40, В64см. Белый. Подробнее о серии БЕСТО см. с. 72. новинка BRITTEN NUMMER/БРИТТЭН НУММЕР ткань 99.-/м Ш150см. Белый/черный 801.733.65 2. GRUNDTAL/ГРУНДТАЛЬ рейлинг 399.- Д120см. Нержавеющая сталь 500.227.64 НА СТРАНИЦЕ СПРАВА: новинка STOLMEN/СТОЛЬМЕН секция с полками 9600.- 127×38, В210/330см. Белый 398.875.50 Подробнее о серии СТОЛЬМЕН см. с. 179. BYHOLMA/БЮХОЛЬМА корзина 899.-/шт 45×55, В22см. Серый 601.590.11

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Регулируемые по высоте стойки можно крепить к потолку или стене. Просто уста- новите полки, рейлинги или выдвижные ящики, и порядок возникнет буквально из воздуха.

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THE HEADLINE The newsletter from Headway Lancaster & Morecambe Bay Autumn 2016 SINGING OUR PRAISES The Headway Lancaster and Не отображается текст

Morecambe Bay choir are on song and raising the roof regularly after forming just over a year ago. The choir was put together in September 2015 to record a song for the Queen to say thank you for funding from the Duchy of Lancaster Benevolent Fund. The recording went so well it turned into a video and the choir recorded several more songs. It is incredible what a good sing-song can do. The choir helps our members with memory function, improves executive function, social interaction, rhythmic patterns and developing friendships. Last Christmas the choir recorded a video for The Bay Radio’s Charity Star Competition. Our singers were selected as a ‘wild card’ option and even through they did not quite make the finals, they were amazing

and in fine voice. Choir practice is held at 3-1-5 Health Club every Monday evening from 7pm. The group sings many modern classics - including Thank You For The Music and Truly, Madly, Deep- ly – and as this newsletter goes to print the choir is practicing for the

Halloween afternoon at The Platform (Morecambe) on October 30 and The Bay Radio’s Charity Stars Competition 2017. The choir is 14 strong at the moment and desperate for new members, at any level of musical ability, to come and voice their support.

We are glowingly proud of group member, Leanne Walker, who swam a mile and raised more than £1,200 for us in the Great North Swim. Her achievement is even more astounding when you know that less than two years ago the furthest Leanne had swum was 100 metres in a swimming pool. So to swimmore than 1,600 metres in the chilly waters of Lake Windermere is nothing short of superhuman. In December 2000, at the age of 20, Leanne suffered from a rare form of meningitis that robbed her of her memory and shattered her confidence. Since then she has fought back and now she is a vital member of Headway Lancaster and Morecambe Bay. Leanne said after the gruelling swim: “Thank you all for the support, it was a fantastic experience! I will sign up for the next one as soon as I can - I’m addicted!” LEANNE MAKES BIG BIG WAVES

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Google AdWords: контекстная реклама для вашего сайта

СОДЕРЖАНИЕ

ГЛАВА 1. НАЧАЛО РАБОТЫ.................................................................................................................................................................5 1.1 Виды рекламных кампаний................................................................................................................................6 1.2. Создание аккаунта...........................................................................................................................................10 1.3 Основные настройки..........................................................................................................................................14 1.4 Разработка рекламной стратегии...................................................................................................................24 ГЛАВА 2. КОНТЕКСТНАЯ РЕКЛАМА В ПОИСКОВОЙ СИСТЕМЕ..........................................................................................................32 2.1 Создание кампании..........................................................................................................................................32 2.2 Делаем ставки..................................................................................................................................................37 2.3 Настройки показа объявлений.........................................................................................................................47 2.4 Эффективная работа с аккаунтом (создание групп объявлений)...............................................................53 2.5 Динамические поисковые объявления..........................................................................................................59 2.6 От теории к практике........................................................................................................................................63 ГЛАВА 3. КОНТЕКСТНО-МЕДИЙНАЯ СЕТЬ GOOGLE............................................................................................................................66 3.1 Запуск рекламной кампании...........................................................................................................................66 3.2 Таргетинг в КМС................................................................................................................................................71 3.3 Создание объявлений......................................................................................................................................75 3.4 Проработка кампании.......................................................................................................................................79 3.5 От теории к практике........................................................................................................................................82 ГЛАВА 4. РАБОТА В GOOGLE MERCHANT CENTER.............................................................................................................................84 4.1 Создание аккаунта............................................................................................................................................84 4.2 Настройка торговой кампании........................................................................................................................89 4.3 Динамический ремаркетинг............................................................................................................................92

ПРИЛОЖЕНИЕ 1. РЕМАРКЕТИНГ В GOOGLE ADWORDS.....................................................................................................................96

ПРИЛОЖЕНИЕ 2. РАБОТА С ОТЧЕТАМИ..........................................................................................................................................102

ЗАКЛЮЧЕНИЕ..................................................................................................................................................................................109

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Глава 1. Начало работы

ГЛАВА 1. НАЧАЛО РАБОТЫ

Google AdWords предлагает различные стратегии для достижения определенных бизнес- целей (от продажи товаров в сети и возвращения пользователей на сайт до повышения узнаваемости бренда и привлечения клиентов в магазины и офисы офлайн). Для увеличения продаж и успешного привлечения клиентов вы можете: • использовать определенные стратегии назначения ставок: плату за клик или за конверсию (с учетом специфики вашего проекта); • задавать ставки и управлять ими на уровне ключевых слов; • отслеживать стоимость клика и трафик для различных посадочных страниц и продолжать работу по наиболее эффективным; • задействовать оптимизатор конверсий для управления ставками и целями; • точно настраивать таргетинг на нужную аудиторию и регион. Для привлечения покупателей в офис или магазин в офлайне можно: • использовать геотаргетинг с возможностью показа рекламных сообщений только тем пользователям, которые находятся на определенном расстоянии от объекта; • настраивать адреса в объявлениях для отображения магазина на Google Картах; • добавлять в сообщения номера телефонов, чтобы пользователи мобильных устройств могли сразу позвонить в офис компании. Для повышения узнаваемости Google AdWords предлагает такие возможности контекстно- медийной сети (КМС), как: • использование графических и видеообъявлений; • различные стратегии назначения ставок, например цена за 1000 показов или за просмотр (для видеорекламы); • охват максимального числа потенциальных клиентов за счет расширения таргетинга, использования демографических данных и пр.

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INTRODUCCIÓN

El presente manual de identidad corporativa se ha construido con el fin de definir y dar a conocer los elemen- tos gráficos que componen la marca CompuCentro. El uso correcto de la marca contribuirá a reforzar los obje- tivos y la imagen de la misma. En este manual se establecen una serie de lineamientos básicos para la adecuada aplicación de la marca en diferentes piezas gráficas, será un instrumento de apoyo para aquellas personas que usen e implementen la marca y deberán regirse por estos lineamientos.

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Creating a more delicious world | Our 2010 Report

Table of Contents

Index

Table of Contents

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ﺍﻋﺪﺍﺩﺍﻟﻤﻨﺘﺨﺒﺎﺕﺍﻟﻤﺸﺎﺭﻛﺔﻓﻲﺍﻟﻨﻬﺎﺋﻴﺎﺕ ﺍﻟﻘﺎﺭﻳﺔﻓﻲﻣﻌﺴﻜﺮﺍﺕﺧﺎﺭﺟﻴﺔﻣﺘﻨﻮﻋﺔ )ﺳﻮﻟﻮﻓﻴﻨﺎ/ﺗﺮﻛﻴﺎ/ﻣﺎﻟﻴﺰﻳﺎ/ﺍﻟﻬﻨﺪ/ﺍﻟﺒﺤﺮﻳﻦ/ﻗﻄﺮ(

ﻓﺘﺢﺑﺎﺏﺍﻟﺸﺮﺍﻛﻪﻣﻊﺍﻟﺸﺮﻛﺎﺕﺍﻟﺨﺎﺻﺔﻟﻠﻤﺴﺎﻫﻤﺔ ﻓﻲﺗﻄﻮﻳﺮﻻﻋﺒﻲﺍﻟﻔﺌﺎﺕﺍﻟﺴﻨﻴﺔﻣﻦﺧﻼﻝﺍﻧﺸﺎﺀﻣﺮﺍﻛﺰ ﺗﺪﺭﻳﺒﻴﺔﻣﺘﻄﻮﺭﺓﺑﺎﻟﺸﺮﺍﻛﺔﻣﻊﺷﺮﻛﺔﻛﻮﻓﺮﺍﻟﻌﺎﻟﻤﻴﺔ ﻭﺷﺮﻛﺔﺍﻟﺮﻳﺎﺽﺍﻟﻌﺎﻟﻤﻴﺔﻟﻸﻏﺬﻳﺔ)ﻣﺎﻛﺪﻭﻧﺎﻟﺪﺯ(

ﻣﺸﺎﺭﻛﺔﻣﻨﺘﺨﺐﺍﻟﺸﺒﺎﺏ ﻓﻲﺑﻄﻮﻟﺔﺍﻟﺨﻠﻴﺞﺍﻟﺜﺎﻧﻴﺔﻋﺸﺮﺑﺪﻭﻟﺔﻗﻄﺮ .2016 ﺧـﻼﻝﺷﻬﺮﺳﺒﺘﻤﺒﺮ

ﺩﻋﻢﺍﻟﻜﻮﺍﺩﺭﺍﻟﻮﻃﻨﻴﺔﺑﺘﻌﻴﻦﻣﺪﺭﺑﻴﻦﻭﻃﻨﻴﻦ ﻋﻠﻰﺭﺃﺱﺍﻷﺟﻬﺰﺓﺍﻟﻔﻨﻴﺔﻟﻠﻤﻨﺘﺨﺒﺎﺕﺍﻟﺴﻨﻴﺔﻭﻫﻲ:- (ﺍﻟﻜﺎﺑﺘﻦ/ﺳﻌﺪﻋﻠﻲﺍﻟﺸﻬﺮﻱ. 1997) .ﻣﺪﺭﺏﺍﻟﻤﻨﺘﺨﺐﺍﻟﺸﺒﺎﺏﻣﻮﺍﻟﻴﺪ 1 (ﺍﻟﻜﺎﺑﺘﻦ/ﺧﺎﻟﺪﻋﺒﺪﺍﷲﻣﺤﻤﺪ. 1998) .ﻣﺪﺭﺏﺍﻟﻤﻨﺘﺨﺐﺍﻟﺸﺒﺎﺏﻣﻮﺍﻟﻴﺪ 2 (ﺍﻟﻜﺎﺑﺘﻦ/ﻣﺤﻤﺪﻋﺒﺪﺍﷲﺍﻟﻌﺒﺪﻟﻲ. 200) .ﻣﺪﺭﺏﺍﻟﻤﻨﺘﺨﺐﺍﻟﻨﺎﺷﺌﻴﻦﻣﻮﺍﻟﻴﺪ 3

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Waterproof. rechargeable . bright. b ike l ights .

Waterproof. rechargeable . bright. b ike l ights .

WWW. knog .com. au

WW. knog .com. au

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ت عریف چاپ واژه چاپ و صورت قدیمی تر آن «چهاپ» را برگرفته از واژه مغولی «چاو» دانسته اند که بهه مناها « فشردن سطحی بر سطح دیگر » است. چاپ در اصطلاح به مناا انتقال و تکثیر حروف، عکس، طرح و نقه رو سهط وح چهاپ وهونده نظیر کاغذ، پارچه، پلاستیک و یا مواد دیگر میباود . مراحل چاپ در مجموعه فنالیتها یک چاپخانه کار چاپ و بسته باد از پیچیدگی ها و حساسیتها ویههها برخوردار است . دقت در چاپ و بسته باد از لحاظ اندازه، رنگ، مواد مصهرفی، مشهابهت کامه بها اصه ونسخه ها از پی تر چاپ وده حائز اهمیت فراوان است . روند طولانی ومتاوع ایجاد یک اثر چاپی را می توان به سه بخ کلی تقسیم کرد : مرحله اول - پیش از چاپ: وام طراحی و آماده ساز ها لازم نظیر اسکن تصاویر، اصلاح رنگ، حروفچیای، نمونهه خهوانی و تصحیح، تهیه فیلم، تهیه اوزالید یا چک پریات و در نهایت تهیه هرنهوع زیاهک یها سهطح چهاپی ماناه د کلیشه، گراور و وابلون . مرحله دوم- چاپ: انواع چاپ نظیر چاپ افست، لترپرس ، هلیوگراور، سیلک اسکرین، جوهرافشان، دیجیتال و غیره . مرحله سوم- پس از چاپ : مرحله تکمیلی و نهایی چاپ است . این مرحله وام موارد نظیر انواع پوو و محهاف چهاپ مث یوو ، سلفون و غیره و همچاین برش، دایکات، دوخت، صحافی و جنبه چسبانی میباود . طبینی است که گام اول قب از چاپ طراحهی اسهت « . طراحهی» از عکاسهی، تصویرسهاز ، اسهکن تصاویر، تایپ مطالب، رسامی و صفحه آرائی بهره می گیرد. تشخیص و درک صحیح مشخصات اولیه و نهایی یک پروژه چاپی از قبی ، روش چهاپی، تنیهین ابناد، تیراژ، تنداد رنگ، اندازه و نوع ترام، مواد اولیه و مشخص کردن نوع سطوح چاپی انواع کاغذ و مقوا و دانستن راه وبیراه کاغذ و مقوا یا نوع سلوفان مصرفی ونوع مرکب ، قب از هر کار برا یک طراح اهمیت دارد.

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FOUR CRITICAL SUCCESS FACTORS FOR 2016

For today’s audit, advisory and tax professionals, change has become a constant. Markets aremore competitive, clients aremore demanding, and technology is disrupting almost every facet of the profession. That’s whywinning and retaining business requires a new strategy.

THE CLIENT EXPERIENCE IS KING

Improved collaboration between teams and clients is key to this transformation.

This is the ‘age of the customer’ and delivering a great client experience is now imperative to success. But how do you create engaging and valued relationships that deliver measurable business value? Focusing your organization around better client service requires you not only to work faster, but also smarter. You need to be agile to compete, and be able to effortlessly mobilize organizational knowledge and expertise to deliver exceptional quality. Doing this means changing how you work with each other, and transforming how you work with clients.

To help you embrace the change, Huddle, the leader in secure cloud-collaboration, has identified four critical success factors that characterize collaborative, client- focused leaders.

Follow these and you are well positioned for success.

An increase in client satisfaction improves billable utilization and year-on-year growth.

THIS DOCUMENT AND THE INFORMATION IN IT ARE PROVIDED IN CONFIDENCE, AND MAY NOT BE DISCLOSED TO ANY THIRD PARTY OR USED FOR ANY OTHER PURPOSE WITHOUT THE EXPRESS WRITTEN PERMISSION OF HUDDLE. © Huddle 2016 2

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M AISIE Maisie grew up being told she had perfect pitch and had an uncanny ability to spontaneously sing in harmony. So much so, that her choir director often turned to her to figure out parts for performances. She started acting in musicals at The MacHaydn Theater at age four and landed roles as Gretel in The Sound of Music, Tootie in Meet Me in St. Louis and Annie in Little Orphan Annie to name a few. She studied voice, piano, cello, ukelele and guitar and began writing her own music by the age of ten. Since then she has written and produced many songs entirely by herself. She is currently applying to colleges and planning to study music production. She enjoys a variety of genres and hopes to enjoy a career in music writing. 30

October:December 2016

Volume 13, Issue 4

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Trading Post Times

R i v e r T r a d i n g P o s t

N EARLY E XTINCT , THE C HURRO S HEEP S URVIVES FOR N AVAJO W EAVERS

Fred Harvey was a classic entrepreneur who developed the Harvey House lunch rooms, restaurants, souvenir shops, and hotels, which served rail passengers on the Atchison, Topeka and Santa Fe Railway, the Gulf Coast and Santa Fe Railway, the Kansas Pacific Railway, the St. Louis-San Francisco Railway, and the Terminal Railroad Association of St. Louis. As an innovative restaura- teur and marketer, Fred Harvey is credited with cre- ating the first restaurant chain in the United States. He was also a leader in pro- moting tourism in the Navajo-Churro sheep are descended from the Churra, an ancient Iberian breed. The Churra was the very first breed of domesticat- ed sheep in the New World. It was imported to New Spain by the Spanish in the 16th century and was used to feed and clothe the armies of the conquistadors and Spanish settlers. It was par- ticularly valued for its hardiness, it’s silky wool and it’s fecundity. Due to the excessive drought in the 1930’s, the U.S. government co duct d a stock reduction of the Native-owned Churro and other livestock. Sheep, goats, cows and horses were slaughtered or thrown into arroyos and burned, making the unique breed nearly extinct.

Navajo weavers are among the very finest in the world. They are not only known for their exceptionally fine weaving, but for the cultural traditions that are reflect- ed in each rug or blanket.

INSIDE THIS ISSUE:

What is an American Indian? A Dilemma.

2

Creation of these fine Navajo textiles has a simple beginning, with the four horned Churro Sheep.

Old Tails from an Old Friend

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Great Gift Ideas for You 4

SPECIAL POINTS OF INTEREST:

• 22nd Annual Native American Harvest

Pow Wow. September 24 & 25. Naper Settlement, Naperville, Il.

• Pueblo Seasonal Dances. Please check Pueblos for dates and times.

Today the Navajo Churro Sheep Association strives to pre- serve the “old type sheep.” And, the association been suc- cessful as the Churro population grows, and no longer is on the endangered species list. Today the long, shaggy wool from the sheep is carefully carded and hand spun into a virtual rainbow of colors, which today is sold to Navajo weavers at a few Southwest trading posts such as Burnham’s in Sanders, Arizona.

The Navajo weaving tradition continues today. From the wool of this four-horned Churro sheep to the exquisite weavings produced by the Navajo weavers.

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2016-2017

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The most highly-awarded olive oil producer in north america, winning 99 awards in 2016!

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About Us

Bangkok Fine Foods is a leading Manufacturer and Importer. We distribute to an exclusive range of brands and food products in Thailand; besides, we source products from Spain, Denmark and Belgium. We supply to hotels, restaurants, foods processors, airline catering, cafés, bars, and retails around Thailand and also export to Hong Kong and Cambodia. We also produce products for other leading companies in Thailand. We have over 20 years of experience in food industry with over 600 customers and supply tomore than 1,200 retail stores nationwide. บริษัทของเรา บริษัท บางกอก ฟายน์ ฟู๊ดส์ จำ ากัด เป็นผู้ผลิต นำ �เข้� และจัดจำ �หน่�ยผลิตภัณฑ์ น�น�ชนิดภ�ยใต้แบรนด์ที่หล�กหล�ย รวมทั้งผลิตภัณฑ์อ�ห�รคุณภ�พดี ที่นำ �เข้�จ�กประเทศสเปน เดนม�ร์ก และเบลเยี่ยม ผลิตภัณฑ์ของเร�ได้รับ คว�มไว้ว�งใจจ�กโรงแรมชั้นนำ � ร้�นอ�ห�ร ส�ยก�รบิน ร้�นก�แฟ บ�ร์ และ ร้�นค้�ปลีกอีกจำ �นวนม�ก รวมทั้งส่งออกไปยังฮ่องกงและกัมพูช�อีกด้วย นอกจ�กนี้ บ�งกอก ฟ�ยน์ ฟู๊ดส์ ยังรับผลิตสินค้�ต่�ง ๆ ให้กับบริษัทชั้นนำ �ใน ประเทศไทย ด้วยประสบก�รณ์กว่� 20 ปี ในอุตส�หกรรมอ�ห�ร ทำ �ให้เร�ได้มี ฐ�นลูกค้�กว่� 600 ร�ย และผลิตภัณฑ์ของเร�จัดจำ �หน่�ยในร้�นค้�กว่� 1,200 แห่ง ทั่วประเทศ

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CONTENTS Looking-Glass house . . . . . . . . . . . . . . . . . . . . 8 The Garden of Live Flowers . . . . . . . . . . . . . 22 Looking-Glass Insects . . . . . . . . . . . . . . . . . . 36 Tweedledum and Tweedledee . . . . . . . . . . . . 50 Wool and Water . . . . . . . . . . . . . . . . . . . . . . . 64 Humpty Dumpty . . . . . . . . . . . . . . . . . . . . . . 76 The Lion and the Unicorn . . . . . . . . . . . . . . 89 ‘It’s My Own Invention’ . . . . . . . . . . . . . . . 100 Queen Alice. . . . . . . . . . . . . . . . . . . . . . . . . . 116 Shaking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 132 Waking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 133 Which Dreamed it? . . . . . . . . . . . . . . . . . . . 134

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Максимальная производительность полимеров была достигнута в 2012 году: выпущено 252 тысячи тонн ПЭВД и 136 тысяч тонн полипропилена. «Томскнефтехим» постоянно улучшает качество выпускаемой продукции и увеличивает марочный ассортимент полимеров.

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A Timeline of Valve’s History

Fig. 2-2 Method to move your desk

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1996

1997

1.

2.

Valve is formed in Kirkland, WA, by Gabe Newell and Mike Harrington.

Gabe promises that if HL becomes the #1- selling game, the company will take everyone on vacation.

3.

4.

After internal review, HL deemed not good enough to ship. HL team returns to the drawing board and essentially starts over.

Formation papers are signed on the same day as Gabe’s wedding.

Quake engine license is acquired from id Software.

Production commences on the game soon to be known as Half-Life (HL) .

Prospero permanently shelved.

Production commences on Valve’s second game, Prospero .

step 1. Unplug cords from wall step 2. Move your desk step 3. Plug cords back into wall step 4. Get back to work

Valve recruits and hires two game teams, including the first international employee from the UK.

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HFNE:96:97: :01 VALVE

VALVE METHOD DIAG. 1

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M . A . M C O L L E G E O F E N G I N E E R I N G A N D T E C H N O L O G Y S I R U G A N U R , T R I C H Y - 6 2 1 1 0 5 E-FLASH V O L U M E 1 , I S S U E 3

SPECIAL POINTS OF INTEREST :

A M O N T H L Y N E W S L E T T E R O F E C E

S E P T E M B E R , 2 0 1 5



RF Workshop

RF Design Workshop



Student Prize winners

Research and Development wing of the Department was initiated and established un- der the leadership of Dr.J.William Dean,

Technique for Wireless De- vices”, for facilitating the experience of designing the RF device to the student and

tion. Around 56 students par- ticipated in the workshop from 4 different colleges. The work- shop had 3 major sessions:



Engineers Day Celebration



Students Partic- ipation – ICTACT

Explanation of basic and recent trend in RF communication and devices design was handled in the first session, The second session had hands on experience on design of GSM antenna using

M A M C E T . Mr.Mohamed Wasim, Assistant professor/ ECE , and Mr .M. Abdhullah, Research Associate are the core members of the R&D department. A one day



Student Partici- pation - Sports



Student Partici- pation – Sympo- sium Student Partici- pation - Work- shop



Mr.Mohamed Wasim and Mr.M.Abdhullah in the Work- shop session

workshop was conducted by Department of R&D, on Sep- tember 23rd, 2015, with title of “Design and Simulation

CST (Computer Simulation- Tools) followed by feed for- ward network design using CST.



Staff participa- tion - FDP



Student Blood Donors

scholars of RF communica-

Student Prize Winners



Department Participation – Marathon

Department of ECE, encour- ages their students to take part in various events. Final Year ECE students participat- ed in the Symposium con- ducted at various colleges and won prizes. Hepshibha Pricilla and A.Dhavakumar of IV-yr won the first prize in the event Connection held at the

symposium conducted by K.Ramakrishna College of E n g i n e e r i n g , T r i c h y . L.Thenammai of IV-yr won the first prize in the Technical quiz competition held at the symposium conducted by K.Ramakrishna College of Engineering, Trichy. Keer- than M and Lavanya S won

the third prize in the Tech- nical quiz conducted at Vellamal college of technolo- gy, Madurai. L.Thenammai won a special prize in the paper presentation held at E- ZACKLE’15, in our college. Devi M and Lavanya S won the third prize in the ppt con- ducted at MAMSE, Trichy.



Cycle Test Top- pers



Staff Participa- tion - NPTEL



Forthcoming events



Prize Winners

Цвет текста

I would like to paint the way a bird sings -Monet-

Introduction .................................................... 1 Itinerary Options K-2 ...................................... 2 Itinerary Options 3-6 ...................................... 3 Chess ............................................................... 5 Community Service ......................................... 6 Debating .......................................................... 7 Engineering ..................................................... 8 Languages - Mandarin ..................................... 9 Languages - Spanish ...................................... 10 Literary Arts - Magazine ................................ 11 Literary Arts - Reading .................................. 12 Mathematics .................................................. 13 Performing Arts - Dance ................................ 14 Performing Arts - Instruments ...................... 15 Performing Arts - Singing .............................. 16 Performing Arts - Theater .............................. 17 Programming ................................................. 18 Science ........................................................... 19 Sports & Games ............................................. 20 Visual Arts ..................................................... 21 Table of Contents

Art-Tistic Art-Sortment Objective Provide a venue for students to demonstrate their creativity and talent using several visual media, drawing and photography. Display work in District art gallery event. Curriculum Grade K – Grade 2: Tuesday & Thursday • Partner with the Community Service Club to host an art gallery-style event and other outreach • Create using various artistic styles of the past and modern time

VISUAL ARTS

(Realism, Impressionism, Fauvism, Cubism, Pop, etc.) • Invite local guest artists to discuss techniques/styles • Explore various art from around the world • Visit an art gallery or museum

Grade 3 – Grade 6: Tuesday & Thursday • Partner with the Community Service Club to host gallery- style event and other outreach • Create using various artistic styles of the past and modern time (Realism, Impressionism, Fauvism, Cubism, Pop, etc.) • Invite local guest artists to discuss their techniques/styles • Explore various art from around the world • Visit an art gallery or museum

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